Worthy’s Run Furniture is a furniture manufacturer based in Hagerstown, MD, specializing in building custom kitchen islands. Although the company had a successful model in an untapped market, this information wasn’t always clearly communicated to the customer via brand messaging and their website, adding extra work for salespeople and drafters.

Throughout my time working with Worthy's Run, I was given a lot of freedom to overhaul processes that streamlined B2C user experience, on top of developing in-house materials for salespeople. This was in addition to updating the existing logo and creating a more robust brand identity system.